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From TEKOWiki
/* Driving forces behind CSR */
==Driving forces behind CSR==
*'''Consumers''' - customers and the public are major driving forces in a company's CSR work. Förebildsföretagets (Role model company) customer survey in 2002 found that 45% of the Swedish public thought a company's role in society is to build a better society Det ansvarsfulla företaget-Ola Lohmann, Daniel Steinholtz p.45) Customer requirements is steadily increasing on companies to create new value beyond profit and tax. By their way of consuming the customers are able to make a stand in the society. (Lohmann-Steinholtz p.45-58)
*'''Employees'''-The competence of a company are its employees. How well a company is able to inspire and engage their employees are crucial to how well the company's strategies work out. People generally have a need for a purpose in their life. Taking part in improving conditions in the world through their work often weigh heavily in countries such as Sweden where we live with such a high standard that we can try to find higher meaning in life. (Lohmann-Steinholtz p.59-69)
*'''Investors'''-They who owns and invests in companies has emerged as one of the strongest driving forces of CSR work. Investing ethically and sustainably in the products, services, companies and funds are now seen frequently as a way to brand themselves. (Lohmann-Steinholtz s.70-106)
== CSR and the textile industry ==
== CSR and profitability ==
