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Dem Collective is a Gothenburg-based clothing company that has achieved much attention in Sweden for its social and environmentally responsible profile. The company was founded by Karin Stenmar and Annika Axelsson in 2004. They own a factory in Sri Lanka which allows them to provide fair working conditions and they use organic cotton in their products. They are also popular when it comes to holding lectures concerning fashion and ethics. DEMIN Wear is the more designed fashion line of the company.