Negademand

English (en) svenska (sv)

Negademand is about breaking the link between wealth and the production of more goods.

This could mean that instead of selling more items, a company can make money by helping their clients to utilize the clothes they already bought in more contexts. An example of this would be to offer customers payment for the assistance of a stylist to mix and change the clothes they have in their wardrobe. Another example is to offer repair of broken items in the shop or rent sewing machines in a sewing workshop where customers can sew on their clothes or get help from staff to change the clothes in their desire clothes.

Sources

Kate Fletcher, Sustainable Fashion and Textiles (Earthscan, 2008)