Changes
From TEKOWiki
Modal fibres are especially favored for loungewear, sleepwear and undergarments. They can also be found in 100% form and blends with cotton, wool, silk and synthetic in apparel, outerwear and household furnishings.[6]
==Marketing opportunities==
'''Lenzing Modal®''' If used and verified.<br/>'''PEFC certified''' Must be verified, and can be claimed on POS items at retail.<br/>
'''OEKO-TEK® Standard 100 certified''' If used and verified.
==Innovation opportunities==
1. Encouraging handwashing in cold water on the hangtag andlabeling/POS would influence the consumer to take an active role in reducing environmental impacts of modal at the consumer washing stage.<br/>
2. Explain the difference between the viscose process and the production process used for Lenzing Modal® on your website or POS materials.<br/>
3. Let the capabilities of Lenzing Modal® Colour persuade your decision- making when it comes to colour choices.<br/>
