== Optimize sustainability benefits ==
{| class="wikitable"|-! style="background-color:#66cdaa;width:200px;color:#ffffff" | DESIGN OPPORTUNITY! style="background-color:#66cdaa;width:200px;color:#ffffff" | CONSIDERATIONS|-| '''Look for opportunities to avoid garment washing.'''|| Fabric suppliers will need prompting to show physically engineered fabrics, if these wash-saving processes have not been requested before.|-| '''Select fabrics that are closer in shade to the desired garment shade after wash.'''|| Speaking with a technical person, rather than a sales person, may be necessary.|-| '''Encourage water conservation with existing suppliers and/or seek new suppliers that use water conservation techniques. Create awareness that water and energy conservation is important and possible, without sacrificing hand-feel or aesthetic.''' || Water use by garment laundries varies widely.|-| '''Water use by garment laundries varies widely.'''|| Water treatment by garment laundries varies widely.|-| '''Leverage the aesthetic differences that low impact garment washes offer. Turn the differences into positive stories.'''|| |}
== Marketing opportunities ==
1. Water conservation (gallons of water saved per item) when ozone bleaching is used.
2. '''non-chlorine bleached: ''' If alternative bleach is used.
3. Laser treatments replacing conventional wet abrasion finishes could appeal to an increasingly tech-savvy consumer base.