You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Bamboo_Fiber|14" />
  </query-continue>
  <query>
    <pages>
      <page pageid="67" ns="0" title="Mercerisering" />
      <page pageid="115" ns="0" title="Resursförbrukning vid färgeri och beredning" />
      <page pageid="164" ns="0" title="Integrated Pollution and Prevention Control" />
      <page pageid="233" ns="0" title="Bluesign/sv" />
      <page pageid="962" ns="0" title="Flax linen" />
      <page pageid="1044" ns="0" title="Artificial fibers" />
      <page pageid="1142" ns="0" title="Mercerization" />
      <page pageid="1148" ns="0" title="Bamboo linen" />
      <page pageid="1150" ns="0" title="Jute" />
      <page pageid="1174" ns="0" title="Bamboo viscose" />
    </pages>
  </query>
</api>